ZeroPark – Part I – Learn Mediabuy easily

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Are you new in Digital marketing?

For the last couple of years, a large number of persons have enriched by working in this new area. Some Webmasters, other Social Traffic expertise and many Mediabuyers.

For whom have less technical knowledge ( e.g. to build websites…) but logical parameters are easy to learn its time to check the concept.

The idea it’s easy.

If you don’t want to construct websites or go deep in social traffic you must buy traffic from websites. Some webmasters have so many pages that makes it easier for them just to sell it in Ad-networks or DSP’s. These platforms re-sell the traffic, providing excellent data. It enables Mediabuyers to analyse the data and decide where are the good investments (High ROI (Return Over Investment)).

Do you want to start buying traffic?

Begin with ZeroPark

There are few reasons why We recommend you start working with this platform.

1 – It has only two spots. Redirections and Popups. Ok, it’s not quite diverse but to begin what is better than keep it simple? Even if you may think that this traffic is low quality I assure you that isn’t. We can have several conversions of high payout using a few sub-spots what means low expenses.

2 – The interface is quite easy. Even if you aren’t used to enter in a Mediabuy platform you will see that this one is quite friendly and logical. Easy campaign creation and optimization.

3 – Great segmentation. You can Choose country, operator, sources, targets…you have the power to choose.

4 – You can easily implement the postback (at the end of the campaign menu) and you will have the costs and revenues together all in the same place. You even have graphics

5 – Several options for each campaign you want to start.

· RON

· Target/Source

· Keyword

· Multi-Geo

It allows you to analyse quite well each segment and with the use of Target/Source and Keyword campaigns you can go deeper on your analysis and higher on your Return Over Investment.



In the following dedicated article, we will go deeper on the campaign creation and further understanding of this friendly platform.



Hope these considerations have opened your mind into the Mediabuy world.