#1: Exact keyword domain names are not as important as they used to be, still a .com domain without hyphens is ideal. Remember Google is trying to take away all the things you can manipulate, so domains fit well into this category. Name or brand your site with something that accurately describes its content and don’t fuss about it too much. Spend your time building your content and planning how you will engage users.
#2. Your main keyword phrase should be placed in the title tag 1 time, for example:
<title>Which Baseball Cards Are Worth The Most Today?</title>
* Make this specific to each page you do. For example if you had an additional page about baseball hats you would change accordingly.
By the way the title tag is one of the most important lines in an entire site, so make sure you take advantage of it.
#3. Your main keyword phrase should be in your meta description 1 time near the beginning, for example.
<meta name="description" content="Don’t buy Baseball Cards online until you see this. In my new review I show where to get the best ones for huge discounts." />
* Make this specific to each page you do. For example if you had an additional page about baseball hats you would change accordingly.
#4. Your main keyword phrase should be in your meta keyword description, for example.
<meta name="keywords" content="baseball cards, baseballcards, base ball cards." />
* Make this specific to each page you do. For example if you had an additional page about baseball hats you would change accordingly.
#5. Your main keyword phrase can appear in the in H1, H2 and H3 Tags. However, you must use these elements cautiously to make sure it does not look like you are spamming. Just ask yourself does it look natural or have you forced words in just for the sake of it.
#6. Using your main keywords as the anchor text you can link to another internal page on your site no more than 1 time per page, for example:
<a href="http://baseballcards.com/baseball-hats.html"><i>Baseball Cards</i></a>
*Use this as a rule of thumb, it’s not a requirement. Anchor text diversity is critical with the new update.
# 7. Make sure each image you add has an “alt tag” with your main keyword in it, (the image itself should have the same name).
<img alt="baseball cards" src="http://baseballcards.com/images/baseball-cards.jpg" />
#8. Bold, underline and italicise your main keyword phrase when required in your copy not because you think you must do it. You don’t want to leave a pattern, use sparingly.
#9. Make sure to have a privacy policy, disclaimer, terms/conditions and a contact us page on each site.
