Is SEO alive? Get $ from your site
In gambling it is commonplace for SEO teams to pay lots of attention to the casino
functionality, website development and software updates. However, little time is allocated
for the monetization process and its SEO component.
As a result you have clicks, registrations, but conversion into income is minimal. So what
needs to be done to increase it and monetize traffic? Read on to find out!
Remarketing
There are plenty of reasons for why a user cannot bring income to a casino. Ergo, you
need to hook the user’s attention to the platform. If you weren’t successful the first
time, you should try a second, and a third. Make use of remarketing.
For example, compete for “broad” keys. So, we have “casino” as a request. If we
promote it to a cold audience, we get unfounded high expenses with a low probability
of conversion and recoupment.
If you lower the bid for the cold audience and raise it for the same “casino” key, but for
the warmed-up TA (e.g. the segment that had accessed the site previously), you get an
optimal outcome. Here, despite high promotion costs, you get a high probability of
recoupment.
Processing key words and link mass
First of all, you need to assemble a kernel of the most common requests for the casino
that will yield a good outcome from promotion.
Second, you need to use these requests within the website. Integrate them into the
casino’s structure. Create more pages so that every section contains a specific group
of keys, thereby improving its rating in the search results. People need to understand
that you are the best and most popular at the moment.
In regard to link mass, purchase links via exchanges and establish partner relations
with other companies in the gambling sphere. It is essential that other resources also
have links to your website, and prestigious ones preferably. This will increase the
website’s external link mass, thus its popularity.
Summing up
The presented recommendations are quite common, but they help to better place
your casino in the search results. All these methods make it more popular, attract
more clients, and enable you to convert them into income for the company.
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