Royal Partners | iGaming affiliate program| In-House offers | CPA/RevShare/Hybrid

Hey,

Earlier this week we announced that Royal Partners now accepts traffic from Ireland. Another crucial step to solidify our presence in Europe and diversify the pool of GEOs available for the affiliates.


Well, why would you care about the latest added Ireland? We’ll have you covered with a brief guide about why you should consider the GEO as your next reliable source of profits. Enjoy it.

We’ve already mentioned that iGaming industry is a highly competitive and lucrative space so many times. As an affiliate, you are free to choose from a huge amount of GEOs available and that’s why you may wonder why you should focus on Ireland. Here are a few reasons:

Economic State:

Ireland’s economy is growing at a steady pace, making it an attractive market for investors and businesses. The country has a favorable tax regime for companies, and many international corporations have set up their headquarters or European offices in Ireland. This means that there is a significant pool of potential customers who have disposable income to spend on online gaming activities.

Cultural Preferences:

Culture plays a significant role in iGaming preferences. Ireland has a unique culture that values sports, entertainment, and socializing. Online sports betting and casino games are incredibly popular in Ireland, and the market is still expanding. Many Irish players prefer to play games that reflect their cultural interests, such as Gaelic sports-themed slots, or games that feature traditional Irish symbols like the Shamrock or the Celtic cross.

Regulations:

Ireland has a well-established regulatory body, the Irish Gambling Commission, which oversees the country's gambling industry. This means that online gaming is regulated to ensure fairness and transparency, which makes it a safe and secure destination for players. As an affiliate, you can promote iGaming products that comply with these regulations, which can help you build trust and credibility with your audience.

Language:

Ireland is an English-speaking country, making it an ideal market for English-speaking online gaming resources. This puts affiliates in an advantageous position because they can promote iGaming platforms in a language that is widely spoken and understood.

In conclusion, driving iGaming traffic to Ireland presents a tremendous opportunity for affiliates. At Royal Partners we are always focused on bringing the best value for the affiliates and that’s why we’re adding such GEOs.

Our STARDA, LEGZO, FRESH, IZZI, SOL and JET are ready for your leads from Ireland. Don’t hesitate, reach out to us and be among the first to work with the brand new GEO.

We’re waiting for your leads!

Best,
Royal Partners

Greetings,

Our Head of Affiliates, Anna, is here again and ready to answer the next pack of questions. Keep in mind that you can ask your very own question by either posting in the thread or sending it to the DMs. We’re waiting for your questions!

Let’s jump straight into the Q&A. Enjoy.


Q: How does Royal Partners attract and retain high-quality affiliates?
A: For me, there is one key ingredient to build and maintain long-term profitable cooperation. The ingredient is to care about a partner and pay attention to the needs and worries. Everything becomes so easy when you truly care about the partners. F.e., we discuss the cooperation’s conditions individually with each of the affiliates. Detailed statistics will be sent to a partner before the ad campaigns’ launch so the target settings can be adjusted. We will discuss the landing pages with the highest conversion rates and create new custom ones if an affiliate needs it. Our retention team uses multiple channels to motivate and engage the players so the results are going up not only for us but for the affiliates as well. In this case, we work with high-quality traffic and ensure long-term partnership by building loyalty with the affiliates.

Q: What kind of reporting and analytics are available for affiliates to track their performance?
A: Our affiliates are able to find transparent statistics within their personal accounts. This data is usually just fine for analyzing and adjusting ad campaigns’ performance. Our analytics departments provide feedback which is really detailed and contains some recommendations to improve traffic’s quality.

Q: What are some common mistakes or pitfalls that affiliates should avoid when promoting iGaming products?
A: I’d say wide targeting. Sometimes I feel like some affiliates try to go for quantity rather than for quality. Let’s be honest, no one wants low-quality traffic and such traffic would probably be rejected and FDs would not be counted as well. So, for some affiliates it means that tests aren’t successful and no result is achieved which lead us to lack of motivation to try another product or GEO. I do believe that it is just a lost opportunity to find a good offer and earn some money.

Hope you enjoyed this one! So much is still in production and we are so excited about it. We’ll provide a small hint. Soon, we’re going to release similar Q&As but with someone from the Influence team who will explain why it’s so important to combine affiliates with influencers. Stay tuned!

Best,
Royal Partners

Hello everyone,

Our team has just got back to the office from sunny Brazil. And what a time it was! Everyone is so excited about how the things went in there. Long story short, just have a look at the key events of the team’s trip to Brazil.


As you can see, it was a busy month for Royal Partners but it was worth every second of it. Meeting our affiliates and partners in person as well as finding new connections were crucial for the team.

Yet, the biggest achievement from the trip was being not only nominated but named Affiliate Program of the Year by SiGMA Americas Awards 2023. It is a tremendous result for the team and we couldn’t be more proud of it. Thank you so much for being our partners!

The next stops for the team are Amsterdam and Manila. Hope to see you there!

Best,
Royal Partners

Hello everyone,

Yesterday we were rewinding our team’s trip to Brazil and Affiliate Program of the Year award by SiGMA Americas Awards 2023, and we’re so proud to receive it. Yet, we’ve got another marvellous news! We earned not one but two prestigious awards at AffPapa iGaming Awards 2023. Those are Operator Branding Of The Year and Affiliate Management Of The Year. Wow, that’s a huge moment for us! We’re so proud to receive them and we’d like to say many thanks to both AffPapa for hosting the ceremony and all of you who voted for us!


Operator Branding Of The Year award acknowledges our effort to build strong and regognizable brand in the iGaming industry. By providing high-quality service and products, Royal Partners positioned itself as a trusted and reputable brand. More than 5,000 of our beloved affiliates are the best proof of the strong brand we’ve build over the 5 years of operating.

Furthermore, Royal Partners has earned another award. Now we’re talking about Affiliate Management Of The Year, which highlights the affiliate program’s exceptional performance in managing and supporting the affiliates. Royal Partners provides valuable statistics and custom made media materials for every affiliate as well as maintains strong relationships with them. We always consider any cooperation as a two-way street and treat each of the affiliates as an equal partner. This approach pays off and we couldn’t be happier to keep it this way.

Royal Partners’ success at AffPapa iGaming Awards 2023 is a testament to the exceptional performance and commitment to excellence in the iGaming industry. The awards showcase our achievements and dedication to providing an exceptional experience for the affiliates.

Once again, thank you so much for the support! Such recognition is the best motivation for us to keep pushing and never slow down.

Best,
Royal Partners

Hello everyone,

At Royal Partners we are always looking for new affiliates and partners by trying to implement unusual strategies. One of them was the idea to bet on investing in cooperating with streamers and making them equal to usual affiliates. We are so proud to work with so many streamers all over the world and the number is still growing. So, let’s discuss why streamers combined with iGaming are a great fit.


In recent years, streaming has become an integral part of our lives and we just can’t imagine our lives without favorite creators. That’s why iGaming brands, like Royal Partners, have taken a closer look at them. Streamers have become powerful marketing tool for iGaming affiliate programs.

Now, let’s dive into why iGaming brands and affiliate programs like Royal Partners cooperate with streamers in their marketing efforts.

Easy reach to a targeted and engaged audience. Streamers built a dedicated following of viewers who are interested in their content and, what’s more crucial, trust their recommendations. So, by cooperating with streamers, affiliate programs can easily tap into the targeted and engaged audience with a lot of trust.

Authentic and relatable content. Streamers have a unique ability to create exclusive content. Through their live streams, they showcase gameplay, provide commentary, and interact with their audience in real-time. This authenticity resonates with viewers and can drive higher conversion rates compared to traditional advertising methods.

Brand awareness and visibility. Streamers have the power to increase brand awareness and visibility of an iGaming brand. By featuring specific iGaming products in their live streams, streamers highlight these brands to the viewers, many of whom may not have heard of them before. Respectively, these highlights will lead to increased brand awareness and visibility which, in turn, will mean more users for iGaming brands.

Sense of community. Streamers create a sense of community among their viewers and that means a lot. Creators can organize special events, host tournaments, or showcase exclusive gameplay with the help of an affiliate program or provider. It’s a great way to attract viewers and keep them engaged during live streams.

Valuable feedback. Streamers have a direct communication with their viewers and can gather feedback and opinions. This feedback can help iGaming brands improve their products and services, ultimately leading to a better user experience for users.

Overall, at Royal Partners we are sure that iGaming brands and affiliates programs should not only give streamers a try but cooperate with them as much as possible. Due to the reach, authenticity, brand awareness, community engagement, and valuable feedback this is a low-risk, high-reward type of cooperation.

Streamers have already become an integral part of iGaming affiliate marketing and that’s why Royal Partners is pursuing this direction. Later this week we will describe how Royal Partners cooperate with streamers and why you should recommend us for your favorite streamers and creators.

Best,
Royal Partners

Greetings,

Earlier this week we’ve already covered why it’s worth investing in streamers and turn them into affiliates. Now it’s time to break down how Royal Partners implement our exclusive cooperation program and how valuable are the streamers to us. Let’s begin with what kind of support and resources the affiliate program offers and why does it matter.


Custom-made banners, promos and landing pages. Our streamers benefit from getting personal custom-made banners, logos and landing pages to display before, during and after their live streams. In other words, they get all the tools to attract new referrals.

Multiple commission models with flexible rates. Royal Partners offers CPA, RevShare and Hybrid commission model to work with which is great when it comes to working with both well-known and rookie streamers. Looking for a fixed reward? Go for the CPA. Sure in the referrals and looking for a long-term income? Go for the RevShare.

Exclusive tournaments and events. Our streamers have the opportunity to host exclusive tournaments and events for the viewers of their streams. We’ll have them covered with guidance from the very early stages till the end. Unique media materials and promos will be provided as well which is awesome to have if you’re in the beginning of your way to become a well-known iGaming streamer.

Unique promo codes. Royal Partners offers special promo code to its streamers to help them engage with their audience. These codes can provide special offers, bonuses, free spins or free bets to anyone who use them when either signing up or submitting them in the special field. It’s a great way for streamers to use promo codes as an incentive to attract more referrals and earn more.

Helpful guides. Our Influence team provides helpful guides in resources to assist the streamers in skyrocketing their success with the affiliate program. These guides and resources include, but not limit, tips on how to engage with viewers, how to use media materials effectively, as well as some other strategies and tips for increasing the amount of referrals.

These are the key benefits for iGaming streamers to choose Royal Partners affiliate program and start earning by streaming popular In-House iGaming products. Soon we’ll make a couple of Q&As with our Influence team so they’ll cover the key aspects of working with iGaming streamers.

Stay tuned!

Best,
Royal Partners

Hello guys,

Hope you’re doing well! We’ve already hosted Q&As with our Head of Affiliates and teased another Q&As but with the Influence team. And here we are.


Please meet out Influence Team Lead Elena who will answer to some of the most heated questions.

What are the key benefits of cooperating with streamers for Royal Partners?
Royal Partners is always looking for a long-term cooperation. Our 6 In-House products provide a great opportunity to work with all of them at once! Our Influence team have a deep expertise in working with streamers and always ready to share it with each of the affiliates. Streamers provide a unique additional traffic source to the affiliate program. And, by the way, it’s so fun to work with them as we’re getting to know each of them closely which provides a personal touch.

How do you identify relevant streamers to cooperate with? What criteria do you use to evaluate potential affiliates?
Usually, the first thing we’re looking into is an average online viewership (the standard baseline is 100+ online viewers). Yet, the key point for us is the eagerness to cooperate and listen to the managers. We are so happy to see streamers who are willing to work hard and are open for a feedback. That’s a win-win approach!

How do you approach and establish relationships with streamers?
When it comes to the very first constant, it really differs. The most common and usual way for us are emails, yet nowadays social media are much more convenient. So, once there’s an opportunity to reach out to a potential affiliate via social media, we’re going for it. When the managers are establishing relationships with streamers, they’re looking forward to hearing the expectations from the cooperation and the vision of it. Then there is a final look at the statistics and we’re ready to propose terms for a deal.

Well, hope you enjoyed it. This is just the first part of the sessions and two more are scheduled. Stay tuned and don’t miss them out!

Best,
Royal Partners

Buenas betas, aprovecho el hilo de @Digital UP para comentar que esta empresa no es “legit” como para estar promocionándose en el foro. Varios conocidos ya han teñido problemas con ellos a la hora de realizar el pago, pues a ellos le encanta tener publicidad y luego no pagar.
Ahora mismo estoy gestionando varios influencers y me dicen que no pueden trabajar con representantes, pues lógicamente saben que con un contrato firmado van a perder y no van a poder hacer su trampa.

CGCGDesign dijo:

Buenas betas, aprovecho el hilo de @Digital UP para comentar que esta empresa no es “legit” como para estar promocionándose en el foro. Varios conocidos ya han teñido problemas con ellos a la hora de realizar el pago, pues a ellos le encanta tener publicidad y luego no pagar.
Ahora mismo estoy gestionando varios influencers y me dicen que no pueden trabajar con representantes, pues lógicamente saben que con un contrato firmado van a perder y no van a poder hacer su trampa.

Hacer clic para expandir...

Hey,

We've already covered the issue with @Digital UP earlier in the thread so if there any questions left unanswered we can get back to them.

Meanwhile, we're very proud of the influencers and streamers that have become our affiliates and keep working with us for a long time.

At Royal Partners we value transparency and insurance for the both parties and we're happy to sign a contract with each of the affiliates. So, if you have any of your influencers having troubles with the contract side then please let us know here!

Best,
Royal Partners

Hello everyone,

We’re thrilled to announce that Royal Partners are going to iGB Live, one of the most prestigious events in the iGaming industry, which is set to take place in Amsterdam from July 11 to July 14.


This year, both Affiliate and Influence teams will be present at iGB Live and ready to have a chat with you.

Royal Partners will be waiting for you to come and meet us at booth B30. Don’t miss it out as we’ve prepared some cool gifts and merch for you!

It’s a great opportunity to learn more about the affiliate program and why it’s worth cooperating with us.

Feel free to schedule a meeting with someone from the team via the ‘Events’ page at the website and make sure you will catch up with the guys!

We’re excited to meet everyone in person and can’t wait for this to happen!

Best,
Royal Partners

Hello everyone,

We’re back with the next part of the Q&A sessions with our Influence Team Lead Elena. Enjoy!


How do you monitor and measure the effectiveness of the streamers?
We’re looking through each of the metrics available since both the managers and the affiliates have the access to the detailed statistics in the personal accounts. I would say that, obviously, FDs matter most. Yet, the quality of traffic matters most. We accept neither fraud nor motivated traffic. Brand awareness is one of the additional criteria we’re looking into while cooperating with influencers.

How do you keep our relationships with streamers positive and productive over the long term?
We consider a partnership good when both parties benefit from cooperating with each other. That’s why it’s so important to monitor the results timely and stay in touch with the streamers to keep them informed and help them adjust if necessary. Our managers always provide opinions and ideas for improving the quality of traffic during the streams and other activities. I believe that the most important part is to listen to each other and keep a cooperation transparent. It takes both parties to achieve great results.

What commission model do streamers usually prefer? CPA or RevShare?
RevShare it is. This is the best choice for a long-term cooperation since RevShare brings way more profit for the streamers.

Hope you liked this one and feel free to recommend Royal Partners to your favorite streamers!

Best,
Royal Partners

Vaya chicha tiene esta empresa no?
Que un streamer tenga una mala experiencia pues puede ser un caso aislado, pero ya que varios lo tenga no es normal.
Deberian de banearlos del foro, o no para que ninguno de aqui caiga y los nuevos que vengan llegando.

Saludos.

Hello everyone,

We’re excited to announce that you can meet us at SiGMA Asia 2023!


Royal Partners is set to attend SiGMA Asia 2023 which takes place in Manila from July 19 to July 22. This is the very first time the team is going so far to the east. As you might’ve guessed some pretty cool announcements could be expected in the near future but we’ll get back to them later.

Why would you care about SiGMA Asia 2023. The event is a top-tier exhibition that brings together affiliates, operators, and providers from around the world. SiGMA Asia 2023 is a great platform for networking, knowledge sharing, and business opportunities in the rapidly growing Asian iGaming market. Insightful panel discussions, expert presentations, and interactive workshops covering various aspects of the iGaming industry will be featured as well as the latest innovations, technologies, and products from leading iGaming players will be showcased.

SiGMA Asia 2023 presents an excellent opportunity for affiliates to stay ahead of the curve and gain valuable insights into the Asian iGaming market. With its dynamic atmosphere and extensive networking opportunities, this event is not to be missed.

We invite all of you to meet Royal Partners at SiGMA Asia 2023 in Manila. Our booth number is G08. Let's explore new possibilities, forge meaningful partnerships, and drive success in the ever-evolving iGaming landscape.

We look forward to meeting you at SiGMA Asia 2023!

Best,
Royal Partners

Lismary dijo:

Vaya chicha tiene esta empresa no?
Que un streamer tenga una mala experiencia pues puede ser un caso aislado, pero ya que varios lo tenga no es normal.
Deberian de banearlos del foro, o no para que ninguno de aqui caiga y los nuevos que vengan llegando.

Saludos.

Hacer clic para expandir...

Hey @Lismary,

Appreciate the feedback! Yet, could you please specify a little bit about the streamers who were left unhappy with Royal Partners? We love all the guys who are working with us, and care a lot about them, and provide the, with media and guides for their success.

Please let us know if there are any guys you'd like to mention who were treated either unfair or poorly.

Best,
Royal Partners

Hey,

Our Influence Team Lead Elena is here again with another Q&A session. Have a great read!


What kind of support do you offer streamers who work with Royal Partners?
First of all each partner has a personal Influence manager who they can contact regarding any questions appear. We supply streamers with promo materials (unique banners and landing pages), personal bonuses for their players, and share valuable information regarding social media growth as we're just interested in growing the audience as the streamers are.

How do you balance your relationships with multiple streamers at once?
At Royal Partners we have a big team of highly experienced influence managers whose working schedules are designed the way that allows them to easily navigate through the multiple chats and other working routine!

How do you manage conflicts or disputes with streamers if any occurred?
First of all, the top priority is always to find the real reason for misunderstanding. In most cases, it is a bad experience. So, lay off the hesitation and worrying and focus on what matters. Open-mindedness and readiness to exchange opinions is crucial. Instead of focusing on bad experiences or outcomes we are trying to focus on something good. Sometimes it is a similar case study or some other great experience.

That’s all for today, guys. We hope that you enjoyed Elena’s Q&As just as the previous Q&As with our Head of Affiliates Anna. In the future, we’ll e-meet you with the rest of the team.

Meanwhile, the next week we’ll be super busy in Manila at SiGMA Asia 2023 and so much content is expected! Stay tuned and don’t forget to follow our socials!

Best,
Royal Partners

Hello everyone,

It’s been quite a busy week for the team since Royal Partners attended SiGMA Asia 2023 which took place in Manila, the Philippines, for the very first time. We’ve never been so far to the East and it was awesome to have a look at the region with our own eyes. So many great people and companies were met there!

Let’s have a quick recap of the event and discuss the further steps of Royal Partners.


This year’s SiGMA Asia actually took place in Asia, the Philippines, rather than sticking with Dubai. We’ll see in some time if it was worth it. Yet, the very same Manila was already confirmed to host the event in 2024. So, we’ll have the opportunity to meet any of you who missed SiGMA Asia 2023 this time. Let’s get back to the event itself.

How was the event? Well, it was quite unique and different while both online and offline iGaming companies were represented. It’s always great to have a look at the competitors from another angle. You never know which little details and small hints you may find. One of them may be a turning point for your brand or product. That’s why we’re trying to attend as many events as possible and encourage our affiliates and partners to do so. We’ll be happy to meet each of you at any event.

SiGMA Asia 2023 event was full of various game providers and it was incredibly valuable for us to watch and learn the patterns so we can provide our users with the very best gaming experience. We’ll get back to the details and insights later in the thread. Don’t miss it out if you’re planning to drive traffic from Asian countries!

We’ve talked to many payment providers to find out the most convenient methods and systems. We’ll break them down for you as well.

But what’s more important, we got so many feedback and insights from the iGaming industry’s professionals to make sure our Asian expansion will go as smooth as possible. And yes, you haven’t misread it! Royal Partners is expanding to Asia and soon all the details will be shared with you! Stay tuned!

Meanwhile, we keep our heads down and work hard to ensure our affiliates have the best conditions and opportunities for their success!

Best,
Royal Partners

Hello everyone,

The iGaming industry in Asia has been witnessing remarkable growth and is becoming a prominent player in the global online gambling market. In this blog post, we will explore the state of the iGaming industry in Asia, with a particular focus on Japan, and provide valuable insights for affiliates who are interested in starting their operations in the region. Why so? Royal Partners is already on its way to expand to the Asian market and soon will give you all the details.

Meanwhile, we’ve got you covered and prepared an overview of the iGaming market in Asia.


Asia is home to a diverse range of countries with varying attitudes towards gambling. While some countries have embraced the iGaming industry, others have stricter regulations in place. However, the overall trend in Asia is towards the expansion and liberalization of the iGaming market.

Japan, for example, has recently legalized casino gambling, opening doors for integrated resorts and online gambling platforms. This move has created significant opportunities for iGaming operators and affiliates in the country. With its large population, high internet penetration rate, and affinity for gaming, Japan presents a lucrative market for iGaming services. That’s why we’re watching closely. Don’t miss the latest news!

Other countries in Asia, such as the Philippines, Macau, and Singapore, have well-established gambling industries and are attracting both local and international players. These countries have developed robust regulatory frameworks and infrastructure to support the growth of the iGaming sector.

In contrast, countries like China and South Korea have stricter regulations on online gambling. However, these markets cannot be ignored due to their massive populations and the potential for future regulatory changes.


When entering the Asian iGaming market, affiliates should develop a thorough market entry strategy that takes into account the unique characteristics of each country. Here are some key considerations:

1. Localization: Asia is a culturally diverse region with different languages and preferences. Adapting your content, website, and marketing materials to resonate with the local audience is crucial for success. Translating your content into local languages and incorporating culturally relevant elements can significantly enhance your chances of attracting and retaining customers.

2. Understand Customer Preferences: Conducting market research to understand the preferences and behaviors of players in each target market is essential. Factors such as preferred game types, payment methods, and user experience expectations can vary significantly across countries. Tailoring your offerings to meet these preferences can give you a competitive edge.

3. Mobile Optimization: Asia is a mobile-first region, with a significant portion of the population accessing the internet through smartphones. Ensuring that your iGaming platform is optimized for mobile devices and offers a seamless user experience across different screen sizes is crucial.

4. Responsible Gambling: As the iGaming industry grows in Asia, there is an increasing emphasis on responsible gambling practices. Incorporating responsible gambling measures and promoting responsible gaming can help build trust among players and contribute to the long-term sustainability of your business.


The iGaming industry in Asia is experiencing rapid growth and presents immense opportunities for affiliates. While each country in the region has its own regulatory landscape and cultural nuances, understanding the market, adapting to customer preferences, and complying with regulations are key to success. By developing a thorough market entry strategy, affiliates can position themselves for success in the dynamic and promising iGaming industry in Asia.

With all these things in mind, Royal Partners is looking for an expansion to this very region. Watch the thread, follow our social and check our news section from time-to-time to stay in the loop!

Best,
Royal Partners

Hello everyone,

We’ve already discussed the importance of great promo materials and why you should go for an affiliate program that provides its affiliates with them. That’s why we invest so much time and effort in providing our affiliates and streamers with the best custom-made materials. It’s a win-win for both parties.

Let’s break down what can you expect from Royal Partners. How about we start with landing pages?

Landing pages are an essential part of almost any ad campaign, especially in the iGaming industry. That’s why, at Royal Partners, we have the special team in charge of providing our affiliates with great landing pages with high conversion rates. Basically, we divide the landing pages in 3 main categories:

• Product oriented landing pages.

These are representing one of our In-House products and usually contain the most popular games or slots at the target region. Our analytics department do their best to provide the most accurate data about the games and slots.

• Slot oriented landing pages.

These are representing some of the most popular games or slots across the iGaming industry. They’re extremely valuable when some of the game providers host a tournament or an event so the affiliates can increase the profit by driving traffic to a particular game or slot.

• Other landing pages.

These include but not limit landing pages for our streamers (which we’ll discuss in details a little bit later) and some other pages for Betting traffic f.e. Some of the affiliates ask for special landing pages which cater their needs at most. Feel free to reach out to your manager and ask for a landing page if needed.
Let’s get back to the banners. These are just as important as landing pages. They vary greatly and we won’t dive into every little detail right now (just let us know if you’d like us to do so in the future). Let’s have a look at just a couple of them.

• Betting traffic banners.

These are used across various websites, social media or live streams. You can always add a personal touch by correlating them with the ongoing sports events like World Cup, Super Bowl etc.

• Streamers’ banners.

We are so proud of our Influence team and the streamers who made it all possible. Yet, we will never be able to go that far without great media materials. It’s a two-way street where both parties provide as much feedback as possible and adapt quickly to the latest changes in preferences.
We’ve provided a quick overview of which media materials we do provide to the affiliates and streamers and later we’ll probably dive deep into some of them. Please let us know if there are a particular area you’d like to know more about.

Stay safe and have a great weekend!

Best,
Royal Partners

Hello everyone,

Gamification has revolutionized the way iGaming affiliates and operators approach their advertising campaigns. By incorporating game-like elements, such as demos of games, spinning wheels, and other slots elements, they are able to create engaging and immersive experiences for their target audience which increase conversion rates. In this blog post, we will explore the benefits and strategies of using gamification in iGaming ad campaigns.


One of the key advantages of using gamification in iGaming ad campaigns is the ability to provide users with a taste of the actual games. By including demos of popular games within their ads, iGaming affiliates can give potential players a firsthand experience of the gameplay, graphics, and main features. This not only generates excitement but also helps users make biased decisions about whether they want to try the game for real.

Spinning wheels, or sweepstakes, are another popular gamification element used in iGaming ad campaigns. These wheels allow users to spin for a chance to win various prizes, such as bonus credits, free spins, or even real-world rewards. The anticipation and thrill of spinning the wheel create a sense of excitement and engagement, encouraging users to interact with the ad and ultimately visit the iGaming platform.

In addition to spinning wheels, iGaming affiliates often incorporate other slots elements into their ad campaigns. These elements mimic the experience of playing a slot machine, complete with colorful symbols, spinning reels, and the chance to win big. By integrating these familiar elements, you tap into the excitement associated with traditional slot machines, attracting both new and experienced players.
To effectively utilize demos, spinning wheels, and other slots elements in iGaming ad campaigns, affiliates should consider a couple of key strategies. Firstly, it is important to ensure that the gamification elements are seamlessly integrated into the overall ad experience. The demos should be easily accessible and provide a smooth transition to the actual game, while spinning wheels and slots elements should be visually appealing and intuitive to use.

Furthermore, affiliates should leverage personalization to enhance the gamification experience. By tailoring the demos, spinning wheels, and slots elements to the preferences and interests of a narrowed target audience, they can create a more engaging ad experience. This can be achieved through data analysis, at Royal Partners, f.e. we provide our affiliates with detailed statistics about the age, gender and other parameters, and segmentation, which allows to target the most relevant audience.

Lastly, iGaming affiliates should regularly update and refresh their gamification elements to maintain user interest and keep them excited. Introducing new games, prizes, or interactive features keeps their ad campaigns fresh and encourages users to circle back to the platform.
Keep in mind that Royal Partners can provide you with custom-made media materials for your ad campaigns, including these gamification elements. What are you waiting for? Reach out to us, grab the best media and start earning with the direct advertiser!

Best,
Royal Partners

Hello everyone,

In recent years, the iGaming industry has experienced significant growth, with more and more people engaging in online gambling and betting. This surge in popularity has also led to a rise in competition among iGaming affiliates, who play a crucial role in driving traffic and generating revenue for online casinos and sportsbooks. To stay ahead in this competitive landscape, many affiliates are turning to artificial intelligence (later AI) to enhance their marketing strategies and improve their overall performance.


The integration of AI in iGaming affiliate marketing has had a profound impact on the industry as a whole. It has revolutionized the way affiliates approach their marketing efforts, allowing them to make data-driven decisions and optimize their campaigns for better results. AI-powered tools and algorithms have made it easier for affiliates to analyze vast amounts of data, identify trends, and target specific audiences more effectively.

Regular affiliates, who may not have extensive technical knowledge or resources, can greatly benefit from implementing AI into their daily workflow. Here are some key advantages of doing so:

• Automated Data Analysis: AI tools can process large volumes of data quickly and accurately, providing affiliates with valuable insights that would otherwise be time-consuming to obtain manually. This allows affiliates to make informed decisions based on real-time data.
• Improved Targeting: AI algorithms can analyze user behavior and preferences to identify high-value customers and target them with relevant promotions. This targeted approach increases the chances of conversion and maximizes revenue potential.
• Enhanced Content Creation: AI-powered content generation tools can assist affiliates in creating high-quality, engaging content at scale. These tools can generate blog posts, reviews, and social media updates, saving affiliates time and effort while maintaining a consistent brand voice.
• Optimized Campaign Management: AI algorithms can optimize ad placements, bidding strategies, and budget allocation to maximize ROI. By continuously analyzing campaign performance, AI tools can make real-time adjustments to ensure optimal results.

To implement AI effectively in your daily workflow, consider the following steps:

• Identify Goals: Determine specific goals and objectives that AI can help achieve, such as increasing conversion rates, improving user engagement, or optimizing marketing spends.
• Choose the Right Tools: Research and select AI tools that align with your goals and requirements. Some popular AI tools for iGaming affiliate marketing include chatbots, predictive analytics platforms, recommendation engines, and content generation tools.
• Data Integration: Ensure that your AI tools have access to relevant data sources, such as user behavior data, CRM systems, and campaign performance metrics. Integrating these data sources will enable AI algorithms to provide accurate insights and recommendations.
• Continuous Learning: AI algorithms improve over time through machine learning. Regularly monitor and analyze the performance of your AI tools, and make necessary adjustments to optimize their effectiveness.

While the choice of AI tools may vary depending on individual needs, here are some popular options that have proven effective for iGaming affiliate marketers:

• Google Analytics: This widely-used tool provides comprehensive website analytics and audience insights, allowing affiliates to track user behavior, measure campaign performance, and identify areas for improvement.
• Rytr: An AI-powered writing assistant that helps users generate high-quality content quickly and effortlessly. Rytr uses advanced natural language processing algorithms to provide personalized writing suggestions and improve overall writing productivity.
• Optimove: A customer retention and marketing automation platform that uses AI to analyze user behavior and deliver personalized offers and promotions. Optimove helps affiliates increase customer loyalty and lifetime value.
• Phrasee: An AI-powered copywriting tool that generates engaging email subject lines, ad copy, and social media posts. Phrasee can save affiliates time and improve the effectiveness of their content marketing efforts.

As an iGaming affiliate you should not hesitate to try to implement AI in your ad campaigns but don't try to rely on it too heavy. The technology relies on data and machine learning, therefore outcomes may be misleading sometimes. AI tools is a new innovative way to automate data analysis, improve targeting, enhance content creation, and optimize ad campaign management. By embracing AI technology, you can gain the edge in the rapidly growing industry and achieve better results.

Best,
Royal Partners